The rise of the doughnuts

Doughnuts have been a key area of innovation in the premiumisation of own-brand launches within the bakery arena. Learn more about the trends surrounding this market and the bakery solutions to give your business the edge for National Doughnut Week.

Brand extensions have remained a trend in 2020 and into 2021 seeing a number of cake, cake bars and sweet baked good launches that combine two types of cakes into one product, continuing a trend that started in the early 2010s with the cronut – a hybrid between a croissant and a doughnut.

"Four in five people eat sweet baked goods and 81% eat cakes"

Graph illustrates usage of cakes, cake bars and sweet baked goods, at least once a month and less than once a month, December 2019 and December 2020

“How often have you eaten the following types of cakes, cake bars and sweet baked goods in the last 3 months?“

Presentation is key for occasion cakes.

Eye-catching creations are in high demand for both special occasions and seasonal events/holidays, sought by 47% and 43%, respectively, of people who eat and buy cakes, cake bars and sweet baked goods.

The bar has been set high by NPD in the market over a number of years, with both brands and supermarkets’ own-label ranges offering cakes with elaborate decorations.

This makes in-store visibility and presentation – whether in stores or online – a key aspect of winning shoppers over. Steps to showcase innovative elements on pack are also firmly warranted in light of this.

Focus on portion control.

Pre-portioned servings/slices, bite-size and the healthier option are the most important factors for those choosing an everyday snack, to give to my child or to have as an evening treat.

Consumers are led by eye catching creations for both special occasions (47%) and seasonal events (43%).

Graph illustrates desired qualities of cakes, cake bars and sweet baked goods, by occasion, December 2020

“What qualities do you look for in cakes, cake bars and sweet baked goods for the following occasions? Please select all that apply per occasion

Instagramable with Indulgence

Since 2019 we have seen the premiumisation in own-brand launches, with doughnuts being a key area of innovation, doughnuts have become insta famous and are now popping up at meetings, events and special occasions such as weddings and baby showers. And it’s not just the classic sugar-coated, jam filled variety, nowadays doughnuts are all shapes, sizes and colours with practically any filling and or toppings; the opportunities are almost endless.

Looking for a simple to use Doughnut Mix?

Consistently delivering the perfect fresh doughnut time after time!

Use ADM’s Bun and Doughnut Concentrate and/or Bun Mix to add value to your business, and create your own delicious, eye catching buns and doughnuts to wow your customers.

ADM Bun and Doughnut Concentrate:

Use 50:50 with flour. Only requiring the addition of yeast and water.
Ideal for a full range of bun products, as well as yeast-raised doughnuts, produced through a no time dough process.

ADM Bun Mix

Only requiring the addition of yeast and water.
Used for a full range of morning, sweet and savoury goods, produced through a no-time dough process. Such as, plain buns, fruit buns, round loaves, Chelsea buns, Victoria buns, cinnamon buns, butter buns, hot cross buns, Easter bread and even danish pastries.

Click the recipe cards below to download your copy today.

ADM Colours & Flavours from Nature

And why not inject some flavour and colour with ADM’s natural flavour and colour solutions from fruity berries and citrus to vanilla, mint or herbs and spices.

Technical Ingenuity, Formulation, Know-how and World-class Colours

We unlock the beauty of nature to bring you the full rainbow of natural colours, providing beautiful solutions consumers will love across all applications spaces.

How do we do it?

Starting from nature, we globally source fruits, plants, and vegetables and use our technical ingenuity and formulation know-how to develop stable, and vibrant colour solutions to meet your needs.

Full Taste From Nature

30 years of experience combining raw materials, technology and know-how.

Know-How

100% Natural, clear, authentic true to fruit taste
Only contains flavouring substances from the named fruit (FTNF)
Can be used as recovery/add back extracts
High sensorial and microbiological quality
High degree of concentration
Wide range including Ethanol-free products
Standardized quality from crop to crop, season to season

Sweet Bakery Trends (including the impact of COVID-19) 2020-2021

Take a look our Sweet Bakery Trends (including the impact of COVID-19) 2020-2021 download to learn more about the challenges and trends of the cake, cake bars and sweet baked goods arena and the bakery solutions available to give your business the edge for National Doughnut Week.

PART 1 of 3 – ADM Sweet Bakery Trends 2021 (incl Impact of COVID-19)

PART 2 of 3 – ADM Sweet Bakery Trends 2021 (incl Impact of COVID-19)

PART 3 of 3 – ADM Sweet Bakery Trends 2021 (incl Impact of COVID-19)

Learn more about our extensive portfolio of Wholesome Nutrition ingredients plus complementary ingredients and key enablers to meet your needs for optimizing taste, texture, nutrition, functionality and cost factors at www.4flour.co.uk and www.wildflavors.com/EMEA-EN/ or email the ADM Milling Team @ sales4flour@adm.com and the ADM Nutrition Team @ ICEU@adm.com

Bun and Doughnut Concentrate

Bun Mix

Part 1 of 3 - ADM Sweet Bakery Trends 2021 (incl Impact of COVID-19)

Part 2 of 3 - ADM Sweet Bakery Trends 2021 (incl Impact of COVID-19)

Part 3 of 3 - ADM Sweet Bakery Trends 2021 (incl Impact of COVID-19)